First Choice Automotive
Welcome to the First Choice Automotive website, a fast and convenient way to research and find a used vehicle that is right for you. If you are looking for a used car, truck, or SUV you will find it here. We have helped many customers in or near Pensacola, Gulf Breeze, Navarre, Foley and Crestview find the perfect used car.
We know that prospective customers are extremely well educated when researching their next used vehicle. First Choice Automotive has made it easy to get all the available vehicle information so you can spend less time researching and more time enjoying your purchase. Check out our used specials for additional savings on your next vehicle.
As a premier Florida dealer, we have a huge selection of used and certified vehicles from which to choose. First Choice Automotive online and offline customers enjoy special vehicle offers every day. We offer service & parts, an online inventory, and outstanding financing options, making First Choice Automotive the preferred dealer for Pensacola, Gulf Breeze, Navarre, Foley and Crestview buyers. Ready to schedule a test drive? Visit our Gulf Breeze dealership in Pensacola, FL today!
Testimonials Read More
Great Experience!
My only complaint.....
“ I purchased a 2016 dodge dart at a good price. The salesmen worked with me on the price and I would recommend this place to anyone. My only complaint would be they promised my car would be washed and detailed upon pick up but it wasn't. I also I picked it up with a...View More ”
Exactly what I was looking for!
“ Alan was super helpful and honest. Helped me buy my first car by myself. I would highly recommend him for anyone wanting a different vehicle. I just bought a 2008 Subaru Impreza WRX from him. Exactly what I was looking for and very happy with the car. Had a few things that...View More ”
My very first vehicle
“ - So, Alan Strott got me set up with my very first vehicle. I'm active duty Air Force, and he got me an excellent deal and a great rate on a 2010 Hyundai Genesis Coupe. At First Choice, they will do all that they can to get you in a vehicle that you want, with a price as...View More ”
This dealership and its crew are amazing.
“ - This dealership and its crew are amazing. Alan Strott was the specific salesman that worked with me and given my circumstance and situation he went above and beyond to help me. They got me in an amazing stock '08 Mustang GT that has served me well for months and I know...View More ”
Thanks Alan for your patience and effort
“ Alan helped me get into my 2018 Chevy Malibu. He maintained communication for a few days, leading up to my visit on the car lot. He patiently took all the time I needed to find the right vehicle. Found the vehicle, he did his thing, jumped through some hoops for me, and I...View More ”
Customer Testimonial
“ Alan helped me get into my 2018 Chevy Malibu. He maintained communication for a few days, leading up to my visit on the car lot. He patiently took all the time I needed to find the right vehicle. Found the vehicle, he did his thing, jumped through some hoops for me, and I...View More ”
Customer Testimonial
“ My husband and I were looking for a new vehicle. We had been to a few places and no one was able to work with us and get us into something we really wanted that would be a good investment. After being referred to 1st Choice, we walked in with low expectations because of...View More ”
Customer Testimonial
“ First Choice Automotive is the place to go, especially for first time buyers ! Alan and Scott worked together to make sure I got into a vehicle same day. Alan really went above and beyond for me by not only making sure I got approved, but finding the best rate possible! He...View More ”
Customer Testimonial
“ Alan Strott got me set up with my very first vehicle. I'm active duty Air Force, and he got me an excellent deal and a great rate. They will do all that they can to get you in a vehicle that you want, with a price as low as they can get it. I'd highly recommend them to...View More ”
Customer Testimonial
“ Megan was awesome. Got us what we wanted at the deal we wanted. Great place. We will be back! ”
Customer Testimonial
“ I can't thank Chance and Alan enough for helping me with finding the perfect match for me. Chance was hands down the most patient person to deal with while my little boy was with me which I was very nervous about how he'd act all day at a car lot and he went over the top to...View More ”
Customer Testimonial
“ Greatest dealership I've ever been to. They work over and beyond to put you in the vehicle YOU want!!! Thanks Matt ”
Customer Testimonial
“ Excellent people to work around, and even better to purchase a vehicle from! ”
Customer Testimonial
“ Go see ”Gilton Bell Sr.” at the First Choice Automotive he was very very helpful with helping my father make the right choice of buying a new vehicle. So if you wanna make the right choice when choosing a new vehicle go see Gilt! ”
Our Location
5720 North W Street and 5500 North W Street
Pensacola, FL 32505
Sales: 850-469-0000







“ Great experience! Had wonderful service and really helped me out! ”